Google Analytics (GA4) is a comprehensive web analytics platform designed to monitor and analyze user behavior in real-time. Gain deep insights into website performance, understand traffic sources, and optimize conversion goals with data-driven decisions. Key features include: User Behavior Tracking – Monitor how visitors interact with your site, including clicks, scroll depth, and navigation patterns. Performance Optimization – Identify bottlenecks, improve load times, and enhance user experience. Traffic Source Analysis – Track referral sources, campaign effectiveness, and audience demographics. Engagement & Retention Reports – Measure session duration, returning visitors, and user retention trends. Funnel & Conversion Analysis – Visualize user drop-off points, optimize conversion paths, and improve goal completion rates. Oculon x Google Analytics (GA4) Integration: What it does: Brings GA4 web analytics into Oculon for real-time performance tracking, user behavior insights, and conversion analysis within financial models. Custom Dashboards: Create tailored dashboards to visualize traffic trends, campaign ROI, and customer journeys alongside financial data. Automated Reporting: Generate scheduled reports linking website engagement with revenue impact, marketing spend, and business KPIs. Simple Integration: Connect GA4 effortlessly via API or no-code connectors, ensuring smooth data sync with minimal setup.