Universal Analytics (the predecessor to GA4) provided comprehensive tools for analyzing user behavior and website performance. It enabled businesses to develop data-driven marketing strategies by leveraging insights into user demographics, such as age, gender, and interests. The platform offered detailed metrics on website traffic, including page views, session durations, and bounce rates, helping marketers understand engagement levels. It also tracked goal completions, such as form submissions or purchases, allowing businesses to measure conversion success. Additionally, acquisition reports helped identify the most effective traffic sources, whether from organic search, paid ads, social media, or referral links. Universal Analytics also provided eCommerce tracking, offering insights into sales performance, cart abandonment rates, and revenue generation. Moreover, the behavior flow analysis feature mapped out how users navigated a website, highlighting drop-off points and opportunities for optimization to improve the overall user experience and conversion rates. Key Benefits: Custom Dashboards & Automated Reporting: Visualize traffic trends, conversion rates, and user engagement in tailored dashboards. Set up automated reports for real-time performance tracking. Simple Integration Process: Connect effortlessly via Oculon's no-code connectors or API sync for seamless data flow.